Johanna Hemming Appointed as New CEO of Visit Dalarna
Starting March 1st, 2026, Johanna Hemming will become the new CEO of destination company Visit Dalarna. The organization has recently been given a more focused mandate by Dalarna’s municipalities, with an emphasis on marketing and selling Dalarna as a destination, both domestically and internationally.
Leadership Perspective
”The board has been seeking a business-driven and communicative CEO with substantial leadership experience, and it feels really good that Johanna is now stepping in to lead the company forward in the extensive transformation work that has begun,” says Åsa Granat, Chair of the Board for Visit Dalarna.
Johanna Hemming’s Background
Johanna comes directly from her role as Marketing and Communications Director for the Swedish Olympic Committee (SOK), where she was responsible for the organization’s external and internal communication, marketing, brand strategy, revenue-generating collaborations, and societal issues, both nationally and internationally. Previously, she worked on building up the Swedish Hockey League (SHL).
With extensive experience in strategic and operational work within marketing, communication, partnerships, experiences, and brand development across both non-profit and business sectors, Hemming has roots in Dalarna as a relocated native from Ludvika and Falun.
Vision for Dalarna
”It is a dream assignment to lead Visit Dalarna – to have the privilege of working to increase interest and visibility for Dalarna as a destination, and to be part of leading the transition towards becoming the unifying force for Dalarna’s entire tourism industry,” says Johanna Hemming.
Strategic Focus
The new CEO will play a central role in highlighting the full breadth of what Dalarna has to offer – during winter, summer, and as a year-round destination. By maintaining a strong connection with businesses, municipalities, the region, and other partnership partners, the ambition is to deepen collaboration and develop the company into a unified force for the tourism industry in Dalarna.
Until Johanna takes up her position, Board Chair Åsa Granat will continue to serve as interim CEO.
About Visit Dalarna
Visit Dalarna’s mission is to develop, market, and sell the Dalarna region nationally and internationally. Dalarna is currently Sweden’s fourth-largest visitor region, offering welcoming and authentic experiences throughout the year. The tourism industry in Dalarna is a crucial base industry with a turnover of 12 billion SEK.
