Record-Breaking Tourism in Jönköping: July Sees Massive Visitor Surge

While it’s too early to sum up the entire summer, the guest night statistics released for June and July point towards new records for Jönköping. With nearly 100,000 guest nights in June and 172,000 in July, the destination has solidified its position as a strong summer destination.

Key Highlights of Summer Tourism

In June, the beginning of the month stood out particularly, with Elmia Wood attracting tens of thousands of visitors. The new gaming and LAN festival Glitched also showed a clear peak in visitor numbers. July’s major events, such as Ironman and O-ringen, contributed to drawing record numbers of visitors and enhancing the summer offerings in Jönköping, Huskvarna, Gränna, and Visingsö.

For Visingsö specifically, July was the best month in four years, showing a significant increase compared to the previous year. The island welcomed over 65,000 visitors, approximately 12,000 more than in 2024.

Destination Insight

”It’s truly exciting that we are establishing Jönköping as a summer destination. The reasons are many, and we will take a closer look at this during the autumn. It’s clear that our long-term and strategic work together with the tourism industry is yielding results. This summer, we have topped it off with several major events that have attracted many visitors to our municipality,” says Lena Stävmo, CEO of Destination Jönköping.

Impressive Annual Performance

The first half of the year (January-June) is the second-best ever in terms of guest nights. The recovery after the pandemic has been remarkably strong, with three of the last four years being at or above pre-pandemic levels. Since 2015, the number of guest nights has increased by approximately 60,000 for the January-June period, rising from 305,000 to 364,000 guest nights.

For the most up-to-date guest night statistics for Jönköping municipality, visit the official destination website.