Press Invitation: Up to Date 2025 – How We Can Welcome Even More Visitors to Dalarna
Event Details
Join us for the Dalarna Tourism Industry Days, ”Up to Date”, where industry leaders will discuss strategies to welcome more visitors to the Dalarna region.
Date and Time
- October 21-22, 2025
- October 21: 10:00-17:00 (Registration and coffee from 09:00)
- October 22: 08:00-10:00 Breakfast Meeting
Location
Orsa Grönklitt, Meeting Square
Press Accreditation
For press accreditation, please contact press manager Annika Enmalm via email at annika.enmalm@visitdalarna.se, indicating your media organization. Deadline for registration is October 17.
Event Highlights
Tourism Industry Overview
Keynote speaker Susanne Andersson, CEO of Visit Sweden, will discuss Sweden’s international market interest and current tourism trends.
Winter Tourism Focus
Explore the development of alpine skiing, international market interest, and potential growth of mountain bike tourism with key industry leaders.
Summer Tourism Insights
Examine camping trends, visitor motivations, and Dalarna’s tourism potential with industry experts.
New Visit Dalarna Strategy
Learn about Visit Dalarna’s future mission and collaboration strategies with regional tourism companies.
Featured Speakers
- Susanne Andersson, CEO, Visit Sweden
- Magnus Noppa, CEO, SLAO
- Johan Sares, CEO, Orsa Grönklitt
- Johan Söör, CEO, First Camp
- Johan Eriksson, CEO, Vasaloppet
About Visit Dalarna
Visit Dalarna is a non-profit organization owned by Dalarna’s 15 municipalities, dedicated to developing, marketing, and promoting the Dalarna region nationally and internationally.
