Record-Breaking Year for Falkenberg Gift Cards – Over 5 Million in Sales for 2025
The sales of Falkenberg (FBG) gift cards continue to grow. In 2025, gift cards were sold for a total of 5,014,975 Swedish kronor, an increase of 545,477 kronor compared to 2024. The strong performance is particularly notable during the peak season: November and December together reached 2,760,440 kronor.
Holiday Shopping Trends
Christmas shopping for gift cards begins as early as November, primarily through corporate orders. During December, sales are boosted by purchases from private individuals, companies, and associations.
December Sales Highlight
December 2025 stands out as the strongest month in the gift card’s history (excluding the pandemic year 2020). In December, sales reached 1,938,525 kronor with 3,480 gift cards activated. The average amount for the entire year is 614 kronor per gift card.
”We are very happy with the development. The gift card has established itself as a beloved gift and an easy way to shop locally,” says Fredrik Janson, CEO of Destination Falkenberg.
Gift Card Details
FBG gift cards are valid at over 70 businesses across various industries – from shopping and food to experiences and services. They can be purchased at the Tourist Information Center at Argus.
About Destination Falkenberg
Destination Falkenberg AB is a municipal company with the mission to coordinate, develop, and market Falkenberg as a destination. The company works on behalf of its residents and visitors.
