Destination Falkenberg Launches Humorous Ad Campaign: ”Stay in Falkenberg If That’s How It’s Going to Be”
Destination Falkenberg has unveiled a new advertising film that stands out by doing the opposite: playfully criticizing what many typically highlight as the city’s greatest strengths. The film is part of a 2025 mission to work on attracting new residents and increasing awareness of Falkenberg as an attractive place to live.
An Unconventional Marketing Approach
In the film, viewers follow a woman (Annika Andersson Korenado) who uses dry humor and a clear attitude to question everything typically used as selling points: proximity to nature, cultural offerings, sandy beaches, culinary profile, seaside spa, and even pizza that tastes like it’s from Naples. Interestingly, while attempting to ”complain” about Falkenberg, she simultaneously lists all the reasons to stay.
”We have been tasked with working on relocation, which requires thinking in new ways. With anti-advertising, we can communicate the same message as traditional place marketing, but in a more entertaining manner. We got the idea from Visit Norway, who created a similar film,” says Caroline Andersson, Marketing Manager at Destination Falkenberg.
Showcasing Local Attractions
The film travels through various Falkenberg locations and experiences, including:
- Sumpafallen
- Doktorspromenaden
- Rian Design Museum
- Skrea Strand
- Näset
- Skrea Matbruk
- Strandbaden
- Lilla Napoli
The film concludes with its key message: ”Then you might as well stay in Falkenberg if that’s how it’s going to be.” This line also hints at the many recurring summer visitors to Falkenberg, suggesting that instead of returning every summer, one could simply settle here permanently.
Additional Information
The full video can be viewed on Falkenberg’s Relocation Website.
