Destination Östersund Focuses on Locally Produced Christmas Trees in Collaboration with JämtSkog UF
Today, this year’s Christmas trees will be set up in Östersund’s city center and Lillänge. A total of 180 trees will spread holiday cheer throughout November and December. What’s new this year is that Destination Östersund has chosen to collaborate with a local Young Enterprise company, JämtSkog UF – an initiative that gives both sustainability and local pride a clear role in this year’s decorations.
Local and Sustainable Approach
Previously, industrially grown trees were purchased, but this year, all trees will come from Jämtland forests. JämtSkog UF has signed agreements with local forest owners and is responsible for the entire chain: from tree cutting to installation and removal after Christmas. The result will be locally produced trees that have grown in the region’s own forests.
Complementary Holiday Efforts
Alongside tree installation, work is also ongoing for this year’s winter lighting in collaboration with Jämtkraft. Together, these efforts will create a warm and welcoming holiday atmosphere in Östersund.
Quotes from Key Stakeholders
”It feels fantastic to be able to decorate Östersund with locally produced trees that have grown in our own forests, while giving young entrepreneurs the opportunity to drive a real and comprehensive project. This is exactly the kind of local engagement we want to highlight,” says Bea Olsson, project manager at Destination Östersund.
”For us, this is a dream assignment. Our original plan was to sell Christmas trees with home delivery, but when the opportunity came to collaborate with Destination Östersund, the project quickly grew. We work closely with local forest owners and do everything ourselves – from logging and setup – and this collaboration provides us with invaluable experience in everything from planning to marketing and economics,” explains Jakob Rhensbo, sales representative at JämtSkog UF.
Additional Opportunities
In addition to decorating the city center and Lillänge, individual businesses also have the opportunity to purchase trees to place in front of their own establishments.
Contact Information
- Bea Olsson, Project Manager, Destination Östersund: 063-701 17 08
- David Wolf-Watz, CEO JämtSkog UF: 076-130 62 01, jamtskoguf@gmail.com
