greatest places

Umeå’s Wheelsfesten: Motors, Music, and Memories

New summer festival for motor and music enthusiasts

New Summer Festival for Motor and Music Lovers in Umeå

At the end of June, Umeå will host a new event called Wheelsfesten on June 26-27 at Skeppsbron. The event will be a new meeting place in central Umeå where visitors can socialize, enjoy good food, and experience live music alongside the popular car meet Wheels Nationals Norr.

Strategic Location and Vision

Wheelsfesten is strategically placed on Skeppsbron, making it easy to combine the festival area with the annual cruising that attracts thousands of visitors to the city.

”The hope is of course to attract even more people to Umeå, but also to give those already here a party they won’t soon forget. We want to create a natural gathering place where music, food, and community are at the center,” says David Ålstig, one of the founders of Wheelsfesten.

Event Details

The event is organized by Hump AB in collaboration with Wheels Magazine and the local motor club Nailheads. Their goal is to develop the concept of Wheels Nationals Norr and create an evening event that complements the car meet at Nolia.

Festival Schedule

  • Friday, June 26: Classic pub night with cover bands
  • Saturday, June 27: Higher-tempo event with bigger artists

Performing artists include The Boppers and Rivstart, who will provide evening musical entertainment.

”The car meet at Nolia ends at 4:00 PM on Saturday, and thereafter we welcome everyone over 18 to Skeppsbron. There you can eat well, socialize, and prepare before the cars start rolling in for the cruising,” explains David Ålstig.

Unique Event Design

The event area is designed to allow visitors to easily move in and out, enabling Wheelsfesten to run parallel to the cruising without competing for space or audience.

Gabriella Hed Vall, CEO of Visit Umeå, states: ”Wheels Nationals Norr is an appreciated event among Umeå residents and attracts visitors from across the country. Through Wheelsfesten, we are further developing an already strong concept that enhances the experience offerings in the summer city of Umeå.”

Ticket Information

Tickets for Wheelsfesten will be released on Friday, December 19.

Contact Information

For more information, contact:
David Ålstig, Wheelsfesten
Phone: 070 296 82 21

greatest places
Welcome to the greatest places in Sweden
© 2025 greatestplacesinsweden.com