Visby Car Rental Guide: Options, Prices, and Tips
Renting a car in Visby offers the freedom to explore Gotland’s medieval wonders and scenic coastlines at your own pace. Economy cars start from $91 per day (approximately 950 SEK), according to KAYAK’s 2025 pricing data. This comprehensive guide covers everything from airport rentals to harbor pickup options, helping you make informed decisions for your Gotland adventure.
How Car Rental Works in Visby
Car rental in Visby follows standard procedures but with some local considerations unique to this Baltic island destination. Whether arriving by air or sea, several options are available to fit different budgets and travel styles.
Common Rental Providers in Visby
Visby features both international and local rental companies:
- Major companies: Avis, Europcar, and Hertz maintain locations at Visby Airport and in the city
- Local providers: Several Gotland-based companies offer competitive rates and specialized knowledge of the island
- Comparison platforms: KAYAK and Momondo aggregate options from multiple providers, often securing better rates
According to Swedavia, the official airport operator, Avis and Europcar have direct terminal access at Visby Airport, making them convenient options for air travelers.
Booking Process Step-by-Step
1. Compare
Use comparison sites to check prices across providers
2. Book
Reserve online with full insurance coverage
3. Pickup
Present license, credit card, and booking confirmation
4. Return
Refill fuel and return to designated location
Booking in advance is highly recommended, especially during the peak summer season (June-August) and during Visby Medieval week when demand surges.
Requirements and Documentation
To rent a car in Visby, you’ll need:
- Valid driver’s license: EU licenses are accepted; non-EU visitors should check if an International Driving Permit is required
- Credit card: For the security deposit, which typically ranges from €100-500
- Age requirements: Most companies require drivers to be at least 21, with surcharges for drivers under 25
- Insurance: Basic coverage is included, but consider purchasing an ”excess waiver” (reduces your liability in case of damage)
Car Rental at Visby Airport
Visby Airport offers the most convenient car rental options for air travelers, with desks located directly in the terminal building.
Available Companies at the Airport
According to the official Visby Airport website, the following companies operate directly at the terminal:
- Avis: Terminal counter with direct lot access
- Europcar: Full-service desk with various vehicle categories
- Hertz: Represented through partnerships
The rental desks are open to coincide with flight arrivals, but hours may be limited during off-peak seasons. Advance booking is highly recommended to ensure availability and the best rates.
Prices and Vehicle Types
| Vehicle Type | Average Daily Rate (USD) | Average Daily Rate (SEK) | Popular Providers |
|---|---|---|---|
| Economy (e.g., VW Polo) | $91-110 | 950-1,150 SEK | Avis, Europcar |
| Compact (e.g., VW Golf) | $93-120 | 970-1,250 SEK | Europcar, Hertz |
| Mid-size (e.g., Volvo V60) | $110-135 | 1,150-1,400 SEK | Avis, Europcar |
| Station Wagon | $130-147 | 1,350-1,530 SEK | Europcar, Avis |
| Electric Vehicles | $120-160 | 1,250-1,670 SEK | Europcar |
Prices are based on KAYAK’s 2025 data and may vary based on season, availability, and booking lead time. Summer prices can increase by 20-30% during peak demand.
Tips for Airport Pickup
- Pre-register details: Save time by completing driver information online before arrival
- Inspect thoroughly: Document any existing damage with photos before leaving the lot
- Confirm return procedures: Check if after-hours returns are possible if your flight departs early
- Ask about GPS: While mobile phone navigation works well, dedicated GPS can be helpful in rural Gotland areas with spotty coverage
Harbor and Local Rental Options in Visby
For travelers arriving by ferry, several car rental options are available near Visby harbor, allowing you to explore Gotland Island immediately upon arrival.
Harbor-Specific Pickup Locations
While there are no rental desks directly inside the ferry terminal, several providers offer services within walking distance:
- Europcar: Offers pickup at their Visby Gotland Island location, approximately 500 meters from the ferry terminal
- Avis: Maintains a downtown office with shuttle service from the harbor upon request
- Local providers: Several Gotland-based companies offer competitive rates with offices near the harbor
Most harbor-adjacent providers require advance booking, especially during summer months when ferry arrivals bring numerous tourists.
Recommended Excursions with a Rental Car
Having a car in Visby opens up exploration opportunities across Gotland:
- Lummelunda Cave: 15 km north of Visby, accessible only by car or organized tour
- Fårö Island: Home to distinctive limestone formations, reached via a short car ferry from northern Gotland
- Medieval churches: Over 90 historic churches dot the Gotland countryside, most accessible only by car
- Beaches: Tofta, Sudersand, and other pristine beaches are easily reached with your own vehicle
According to Reddit user recommendations from a 2024 discussion, having a car is ”essential for exploring Gotland properly,” allowing access to rural attractions that public transport doesn’t adequately cover.
Seasonal Price Variations
Car rental prices in Visby fluctuate significantly throughout the year:
- Peak season (June-August): Prices increase by 30-50%, with rates around 1,200-1,800 SEK per day for economy vehicles
- Medieval Week: Expect premium pricing and limited availability during this popular annual event
- Off-season (October-April): Significant discounts available, often 30-40% lower than summer rates
- Shoulder seasons (May and September): Good value period with moderate pricing and pleasant weather
Comparing Prices and Finding Deals
Strategic booking can save substantially on your Visby car rental experience.
Economy vs. Premium Options
While economy cars start around 950 SEK ($91) per day according to KAYAK data, premium options offer additional benefits:
- Economy benefits: Lower daily rates, better fuel efficiency, easier parking in Visby’s compact areas
- Premium advantages: More space for luggage, better performance on rural roads, additional features
- Electric options: Several companies now offer electric vehicles, though charging infrastructure outside Visby is still developing
Money-Saving Tips
- Book well in advance: Especially for summer visits, prices increase as availability decreases
- Compare aggregators: Check KAYAK, Momondo, and Orbit Car Hire for different pricing options
- Look for bundled insurance: Comprehensive packages often provide better value than adding options separately
- Consider weekly rates: Many providers offer significant discounts for rentals of 7+ days
- Check ferry+car packages: Some ferry operators partner with rental companies for combined deals
For those prioritizing sustainability, Europcar’s Visby location offers hybrid and electric options, though availability may be limited and should be reserved well in advance.
