Dalarna Surpasses One Million Foreign Overnight Stays
The number of foreign visitors to Dalarna increased by 11.5% in the tourism year 2025, representing 104,184 additional overnight stays, compared to a 9.2% increase in Sweden overall. The largest increase comes from Danish tourists, primarily attracted to Dalarna for alpine skiing. An impressive 22.3% of all Danish travelers visiting Sweden choose Dalarna, making it the number one destination for Danish tourists.
”We have high-quality tourism actors who are doing an amazing job, and Dalarna has long been actively working on multiple fronts to sustainably attract international visitors,” says Åsa Granat, Acting CEO of Visit Dalarna.
Milestone Achievement
For the first time, Dalarna has exceeded one million foreign overnight stays, reaching 1,006,812 guest nights during the period from December 2024 to November 2025. This achievement highlights Dalarna’s strong position as a winter destination in Sweden.
International Visitor Breakdown
The top countries for overnight stays in Dalarna are:
- Sweden
- Denmark
- Norway
- Germany
- Netherlands
British Market Growth
The United Kingdom shows the second-largest percentage increase at 13.4%. Visit Dalarna has been strategically targeting British tour operators and press over the past five years, resulting in more packaged trips and positive media coverage.
”The British market is interesting from several perspectives. The percentage increase is significant, and this is a target group worth developing long-term. They want to travel to Dalarna year-round and stay for extended periods, making British guests more sustainable visitors,” says Tatjana Summermatter, International Sales Manager at Visit Dalarna.
Accommodation Trends
The most common and fastest-growing accommodation type is commercially rented cottages and apartments, which increased by 6.5%, representing 111,003 additional guest nights.
About the Statistics
The statistics are compiled by Statistics Sweden (SCB) on behalf of the Swedish Agency for Economic and Regional Growth. Guest nights measure the number of nights spent at commercial accommodations, not the total number of tourists visiting the region.
