Destination Läckö-Kinnekulle Ranks Top in Swedish Travel Destinations
Destination Läckö-Kinnekulle has once again secured a high position when Swedish travelers assess national travel destinations. In the national survey ”Travel in Sweden 2025”, the destination ranked 6th out of 42 total destinations in Sweden.
”This is a clear confirmation of the tourism industry’s value and potential for our destination’s attractiveness, a great accolade to all entrepreneurs and businesses that welcome our visitors daily,” says Anna Ohlin Ek, CEO of Destination Läckö-Kinnekulle.
Survey Highlights
- Total survey respondents: 6,672
- Respondents who visited Läckö-Kinnekulle: 225
- Net Promoter Score (NPS): 35, significantly above average
Visitor Motivations
The survey revealed compelling insights about visitor motivations. Notably, 35% of respondents cited experiencing a specific attraction as their primary reason for visiting – the highest percentage among all destinations studied. Marketing also emerged as a strong motivational factor.
”The survey clearly shows we are a destination travelers actively choose for its offerings and experiences. The fact that marketing plays a more significant role here than in many other destinations is a testament to our communication,” explains Anna Ohlin Ek.
Destination Strengths
Läckö-Kinnekulle distinguished itself in several key areas:
- Cultural offerings comparable to established destinations like Gotland and Uppsala
- Interesting attractions on par with Stockholm, Gotland, and Höga Kusten
- Exceptional hospitality and atmosphere
- Top 10 in nature-based experiences and family activities
Family-Focused Development
The destination has actively worked to enhance family-oriented experiences through:
- Developing a more comprehensive family web portal
- Increasing family-focused event development
- Refining communication materials targeting families
- Collaborating with tourism industry to develop family-friendly experiences
Survey Details
Conducted from September 1-18, 2025, the survey used web interviews with a nationally representative sample of adults aged 18 and over, covering 42 destinations.
For more information, contact Anna Ohlin Ek at anna.ohlinek@lackokinnekulle.se or +46 510-200 96.
